Discovery starts with live intent, not list building.
Multify Discovery is the research layer that turns scattered market conversations into qualified accounts and context before anyone enters an outbound workflow.
What Discovery adds before activation
Teams use Discovery to read the market, understand fit, and hand over a queue that already has timing, pain, and angle attached.
Read live demand
Capture buyers asking for alternatives, workflows, tools, and recommendations across social and owned channels.
Qualify with ICP context
Score every signal against the company profile, pain, offer, and timing that matter to your team.
Package the next move
Each promoted account leaves Discovery with a short brief, source context, and a recommended activation path.
Outbound is downstream, not the starting point
Most teams start with channel execution and only later ask whether the account matters. Discovery flips that order so research, qualification, and packaging happen first.
Collect
Discovery watches real conversations, existing contacts, and account lists for new intent.
Prioritize
Signals become a ranked queue with ICP fit, urgency, and source evidence attached.
Activate downstream
Only the strongest accounts move into the outbound layer for campaign, follow-up, and handoff.
Start with the research layer.
When the queue is real, outbound becomes a clean downstream step instead of a guess-heavy starting point.